I’ve just been given an awful truth to absorb. Starbucks and Seattle’s Best Coffee? Same company. It’s true. The guy who told me is from Seattle, so he would know.
I don’t know why but I feel betrayed. What does it mean for capitalism when your competition is you? Does Seattle’s Best really feel the need to out-do Starbuck’s Frappachino? I’d guess not. How long before they buy Coffee Bean and the only way I can pay someone for my coffee who isn’t part of the Star-Best-Bean-Bucks Empire is to walk into a Seven-Eleven? What then, America? God help us.